Strategic Marketing Manager Job in Veldhoven, Netherlands

ASML is one of the world’s leading manufacturers of chip-making equipment.

Our vision is to enable affordable microelectronics that improve the quality of life. To achieve this, our mission is to invent, develop, manufacture and service advanced technology for high-tech lithography, metrology and software solutions for the semiconductor industry.

ASML's guiding principle is continuing Moore's Law towards ever smaller, cheaper, more powerful and energy-efficient semiconductors. This results in increasingly powerful and capable electronics that enable the world to progress within a multitude of fields, including healthcare, technology, communications, energy, mobility, and entertainment.

Working at ASML
We provide the world’s top chipmakers everything they need to create better performing, cheaper semiconductor chips. Simply put: we are an industry leader supporting industry leaders.

As such, you’ll be encouraged to bring your best ideas and act on them. You’ll have the freedom, trust, and support in your field to experiment and solve complex challenges. Things are rarely dull when you’re constantly breaking new ground.

But despite our fast-paced environment at the forefront of tech, we take your work-life balance and wellbeing seriously. A business is only as good as its employees.

So join us, and you’ll be a part of a global collaboration. One that promotes creativity, the inclusion of highly diverse teams, and an exciting and dynamic work environment. Join us, and you’ll be a part of progress.

Strategic Marketing Manager Job Description

Introduction
We are looking for a high tech capital equipment marketing professional with keen business acumen to enhance Product Portfolio Marketing within the Group and Field Marketing Department in the Corporate Strategy and Marketing sector.
We seek an experienced industry manager to collaborate with ASML’s Business Lines and Functions to further capitalize ASML’s high – tech strengths in defining and shaping markets, influencing industry factors and channeling the competitive environment for compelling customer solutions in Lithography products and services.
Do you have a track-record in understanding, defining, and driving, the marketing of high tech semiconductor equipment?
Does understanding and capturing the value of ASML customer solutions in the dynamic, rapidly changing semiconductor industry inspire you?
Do you aspire to continually try to understand the needs of customers and what drives their investment decisions and overall business?
Are you energized by the opportunity to develop the understanding of the application and competitive landscape of ASML’s product offerings and shape ASML’s competitive advantage?
If yes – we welcome you to apply for a position in our department!

Job Mission
- Research and analysis of the market forces , product portfolio and competitive landscape for ASML’s product portfolio.
- Define  and support execution of marketing strategies and tactics to  establish and sustain long term competitive advantage

Job Description
As Strategic Marketing Manager, you
- Analyze the industry environment and forces.
- Shape marketing strategy and tactics to maintain and increase long term profitability.
- Leverage your internal and external network, and build a strategy to increase our market shares.
- Collaborate with business lines in identifying business development opportunities based on current and future customer lithography and/or metrology application needs and competitive trends.
- Define the required competitive intelligence and establish, collect and maintain the marketing intelligence database
- Are recognized as the ‘Go-To’ Person i.e. The ASML Marketing Expert  in Logic, DRAM, 3DNAND.
- Proactively support the Business Lines in ‘Product Positioning” and Developing Sales kit.
- Provide the Sales and Account support teams with “ Why Buy’ Marketing Material
- Provide input to the product generation process on customer requirements, product positioning and differentiation vs competitor and alternative solutions to ensure the business case is solid.
- Extract well founded, data based yet simple messages for cross-sector communication towards Business Lines, ExCom, Strategy Team and other stakeholders.
- Implement structural solutions and be transparent in successes as well as mistakes, guided by awareness of customer impact.
In this position you will be travelling internationally up to 15% of your time.


 

Strategic Marketing Manager Job Requirements

Education
MSc / PhD in Physics, Electrical Engineering, Material Science or a related subject
- Experience in preferably a technical marketing role in semiconductor equipment industry.
- Functional knowledge of Customer Roadmaps, Customer Patterning Requirements,  Lithography equipment, CD & Overlay Metrology, Process design rule setting and/or Yield analysis & optimization.
- Experience in translating technical analysis into management level decision making analysis, preferably for both financial as well as technical decisions;
- Experience in dealing with customers or demonstrate a strong understanding of what is required in such a role.Personal skills- Self-propelling , Pro-active with Business acumen;
- Team player who  builds bridges across  multiple disciplines
- Creativity & ability to think outside of the box;
- Comfortable in presenting & communication to senior management;
- Ability to distill complex issues or subjects into simple and effective messages;
- Excellent communication skills both verbal and written in English;
- Adherence to quality behavior. Deliver complete, checked and qualified work.
- Analytical, Structured and Data driven.

Context of the position
ASML’s marketing organization, part of the Corporate Strategy and Marketing sector, is responsible for aligning the (future) ASML product offering to Customer Roadmaps and across the Product Groups. We support Account Teams in creating maximum product value recognition by our customers. Based on consolidated market knowledge we support ASML’s Strategic Process.

Strategic Marketing Manager Application Information

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Strategic Marketing Manager Summary

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