ASML is one of the world’s leading manufacturers of chip-making equipment.
Our vision is to enable affordable microelectronics that improve the quality of life.
To achieve this, our mission is to invent, develop, manufacture and service advanced technology for high-tech lithography, metrology and software solutions for the semiconductor industry.
ASML's guiding principle is continuing Moore's Law towards ever smaller, cheaper, more powerful and energy-efficient semiconductors. This results in increasingly powerful and capable electronics that enable the world to progress within a multitude of fields, including healthcare, technology, communications, energy, mobility, and entertainment.
ASML - Strategic Marketing Manager – Product Portfolio Marketing Job Description
- Research and analysis of the market & competitive landscape for ASML's holistic product portfolio;
- Define and support execution of marketing strategies and tactics to establish and sustain long term competitive advantage in holistic lithography
Job Description We seek an experienced industry manager to collaborate with ASML's Business Lines and Functions to further capitalize ASML's high - tech strengths in defining and shaping markets, influencing industry factors and channeling the competitive environment for compelling customer solutions in Holistic Lithography products and services.Does understanding and capturing the value of ASML customer solutions in the dynamic, rapidly changing semiconductor industry inspire you?
Do you aspire to continually try to understand the needs of customers and what drives their investment decisions and overall business?Are you energized by the opportunity to develop the understanding of the application and competitive landscape of ASML's product offerings and shape ASML's competitive advantage?If yes - we welcome you to apply for a position in our department!As Strategic Marketing Manager, you
- Analyze the industry competitive environment and forces.
- Shape marketing strategy and tactics to maintain and increase long term profitability in holistic lithography.
- Leverage your internal and external network, and build a competitive strategy to increase our market shares.
- Collaborate with business lines in identifying business development opportunities based on current and future customer lithography and/or metrology application needs and competitive trends.
- Define the required competitive intelligence and establish, collect and maintain the marketing intelligence database
- Are recognized as the ‘Go-To' Person i.e. The ASML Marketing Expert on Competitive analysis & Market Share, advice and support.
- Proactively support the Business Lines in ‘Product Positioning” and Developing Sales kit.
- Provide the Sales and Account support teams with “ Why Buy' Marketing Material
- Provide input to the product generation process on customer requirements, product positioning and differentiation vs competitor and alternative solutions to ensure the business case is solid.
- Extract well founded, data based yet simple messages for cross-sector communication towards Business Lines, ExCom, Strategy Team and other stakeholders.
- Implement structural solutions and be transparent in successes as well as mistakes, guided by awareness of customer impact.
In this position you will be travelling internationally up to 15% of your time.
Context of the positionASML's marketing organization, part of the Corporate Strategy and Marketing sector, is responsible for aligning the (future) ASML product offering to Customer Roadmaps and across the Product Groups. We support Account Teams in creating maximum product value recognition by our customers. Based on consolidated market knowledge we support ASML's Strategic Process.You will report to the Director of Marketing.
ASML - Strategic Marketing Manager – Product Portfolio Marketing Job Requirements
- MSc / PhD in Physics, Electrical Engineering, Material Science, Computer Science or a related subject
Experience- Experience in preferably a technical marketing role in semiconductor equipment industry;
- Functional knowledge of Lithography equipment, CD & Overlay Metrology, Process design rule setting and/or Yield analysis & optimization;
- Experience in translating technical analysis into management level decision making analysis, preferably for both financial as well as technical decisions;
- Experience in dealing with customers or demonstrate a strong understanding of what is required in such a role.
Personal skills- Self-propelling , Pro-active with Business acumen;
- Team player who builds bridges across multiple disciplines;
- Creativity & ability to think outside of the box;
- Comfortable in presenting & communication to senior management;
- Ability to distill complex issues or subjects into simple and effective messages;
- Excellent communication skills both verbal and written in English;
- Adherence to quality behavior. Deliver complete, checked and qualified work;
- Analytical, Structured and Data driven.
Other Information
To attract and retain the best people, we have a competitive employment conditions package, including
- Fixed 13th month;
- Attractive profit scheme (2016:16%)
- 27 holidays and 13 additional free days.
ASML creates the conditions that enable you to realize your full potential. We provide state-of-the-art facilities, opportunities to develop your talents, international career opportunities, a stimulating and inspiring environment, and most of all, the dedication of a company that recognizes and rewards extraordinary performance.
ASML - Strategic Marketing Manager – Product Portfolio Marketing Application Information
Please apply with your CV and cover letter by the 'apply' button below
Remember - you found this opportunity on Qreer.com
ASML - Strategic Marketing Manager – Product Portfolio Marketing Summary
| Education Backgrounds: |
Chemical Engineering
Electrical Engineering
Physics
|
| Specialties: |
Electronics / Components
Mechanics
Process Engineering
Process Management
|
| Education Level: |
Postgraduate (Masters)
|
| Experience: |
5 - 10 Years
|
| Languages spoken: |
English
|
| Job Location: |
Veldhoven, Netherlands |
| Keywords: |
Electronics, Chemistry, Material Science, Physics, Physics, Electrical Engineering, Material Science, Computer Science |
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