Field Marketing / Applications Manager Job in Shanghai, China

ASML is one of the world’s leading manufacturers of chip-making equipment.

Our vision is to enable affordable microelectronics that improve the quality of life. To achieve this, our mission is to invent, develop, manufacture and service advanced technology for high-tech lithography, metrology and software solutions for the semiconductor industry.

ASML's guiding principle is continuing Moore's Law towards ever smaller, cheaper, more powerful and energy-efficient semiconductors. This results in increasingly powerful and capable electronics that enable the world to progress within a multitude of fields, including healthcare, technology, communications, energy, mobility, and entertainment.

Working at ASML
We provide the world’s top chipmakers everything they need to create better performing, cheaper semiconductor chips. Simply put: we are an industry leader supporting industry leaders.

As such, you’ll be encouraged to bring your best ideas and act on them. You’ll have the freedom, trust, and support in your field to experiment and solve complex challenges. Things are rarely dull when you’re constantly breaking new ground.

But despite our fast-paced environment at the forefront of tech, we take your work-life balance and wellbeing seriously. A business is only as good as its employees.

So join us, and you’ll be a part of a global collaboration. One that promotes creativity, the inclusion of highly diverse teams, and an exciting and dynamic work environment. Join us, and you’ll be a part of progress.

Field Marketing / Applications Manager Job Description

Introduction
ASML US, LP brings together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market and service these advanced machines, which enable our customers - the world’s leading chipmakers - to reduce the size and increase the functionality of their microchips, which in turn leads to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, the Netherlands, and we have 18 office locations around the United States including main offices in Wilton, CT, Chandler, AZ, San Jose, CA and San Diego, CA.

Job Mission
The Field Marketing (FM) Engineer/Manager focuses on building a trusted, technical relationship between Cymer and its customers in the China region. The FM leverages technical expertise to effectively promote Cymer’s light source value and capabilities, while identifying and recommending Cymer solutions to support customer needs. The FM acts as an advisor to Cymer account management, product marketing, and engineering functional groups on the optimum use and operation of excimer laser sources for semiconductor lithography, as well as identifying new product opportunities.  The FM is responsible for enhancing chipmaker customer value by improving light source use, productivity, performance or reducing operational cost.  The FM will work directly with strategic customers to lead collaborative evaluation and/or development programs with chipmakers.  The FM serves as an expert on matters pertaining to light source performance and technology capability. This position is based in Cymer’s Shanghai, China regional office.

Job Description 
Strategic marketing:   Gain deep understanding of customer technology and how Cymer solutions can support customer needs Collect customer technical requirements and identify opportunities to leverage upgrades, define product improvements and new products Increase Cymer knowledge of customer roadmaps, plans, processes, and challenges through Competitive Intelligence Support definition of new products through detailed technical and value analysis Lead the technical interaction between customers and the Marketing, Product, and/or Account teams (AT); collaborate in joint ASML-Brion-Cymer NTP activities to introduce new light source capabilities Collaborate closely and align with the AT to provide input on the technical elements of the account strategy and to maintain customer intimacy Product promotion:   Communicate Cymer roadmaps, technology, and product updates to customers (internal and external) in support of AT strategy Identify and recommend Cymer solutions (upgrades, new products, etc.) to AT and Product Marketing Develop competitive positioning strategy in alignment with Product Marketing, with specific focus on customer profile Tactical field marketing support:   Primary local point of contact for new product evaluations – provide technical guidance to Product Development Group and AT on customer-specific introduction strategy Collaborate with key customers on experiments or evaluations in support of new technologies and products; analyze and summarize experimental results and generate presentation of results within Cymer, to chipmaker customers, and at industry meetings Performs other duties as assigned.

Education
Experience Internally recognized specialist on complex technical and/or business matters.  Will champion significant projects, programs and business initiatives.  Having wide-ranging experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways. 

Personal skills
Generally free to determine work priorities based on general direction from management. Proactively identifies potential issues and brings potential solutions to managers. May provide a leadership role for the work group through advanced knowledge in his/her area of specialization. 

Context of the position
Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable  factors. Exercises independent judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise. 

Field Marketing / Applications Manager Job Requirements

Generally free to determine work priorities based on general direction from management. Proactively identifies potential issues and brings potential solutions to managers. May provide a leadership role for the work group through advanced knowledge in his/her area of specialization. 

Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable  factors. Exercises independent judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise. 

Field Marketing / Applications Manager Application Information

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Field Marketing / Applications Manager Summary

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