Sr. Product Marketing Manager- PWC Job in San Jose - CA, United States

ASML is one of the world’s leading manufacturers of chip-making equipment.

Our vision is to enable affordable microelectronics that improve the quality of life. To achieve this, our mission is to invent, develop, manufacture and service advanced technology for high-tech lithography, metrology and software solutions for the semiconductor industry.

ASML's guiding principle is continuing Moore's Law towards ever smaller, cheaper, more powerful and energy-efficient semiconductors. This results in increasingly powerful and capable electronics that enable the world to progress within a multitude of fields, including healthcare, technology, communications, energy, mobility, and entertainment.

Working at ASML
We provide the world’s top chipmakers everything they need to create better performing, cheaper semiconductor chips. Simply put: we are an industry leader supporting industry leaders.

As such, you’ll be encouraged to bring your best ideas and act on them. You’ll have the freedom, trust, and support in your field to experiment and solve complex challenges. Things are rarely dull when you’re constantly breaking new ground.

But despite our fast-paced environment at the forefront of tech, we take your work-life balance and wellbeing seriously. A business is only as good as its employees.

So join us, and you’ll be a part of a global collaboration. One that promotes creativity, the inclusion of highly diverse teams, and an exciting and dynamic work environment. Join us, and you’ll be a part of progress.

Sr. Product Marketing Manager- PWC Job Description

Introduction
ASML brings together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market and service these advanced machines, which enable our customers - the world’s leading chipmakers – to reduce the size and increase the functionality of their microchips, which in turn leads to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, the Netherlands, and we have 18 office locations around the United States including main offices in Wilton, CT, Chandler, AZ and San Jose, CA.

We are proud of bringing together the brightest minds all over the world to tackle the most challenging problems in making faster and smaller chips. As part of our team, you will have the opportunity to go beyond yourself in developing more advanced techniques and push the technology boundaries.ASML San Jose, CA is an industry leader in computational lithography for integrated circuits. Our Tachyon platform enables capabilities that address chip design, photomask making and wafer printing for semiconductor manufacturing and the LithoTuner platform enables lithography optimization for ASML’s leading photo lithography tools, known as ‘scanners’.

Job Mission 
ASML San Jose, Califonia is seeking a senior product marketing manager responsible for our computational software product lines. This position will report to Director of Product Marketing, Process Window Enhancement Products with a mission to strengthen our leadership in computational lithography and deliver Lithography-Driven Design and Manufacturing solutions to our customers.

Job Description
In this role you will:

• Identify areas for growth and create strategic marketing plan and product roadmaps to help drive product definition, design and development, customer engagement, and market penetration 
• Acquire deep customer knowledge. Interact with customers to gain understanding of their technical requirements and effectively translate these requirements into the product roadmap and engagement strategies
• Own market requirements, market validation and product roadmaps. Deliver market requirment documents (MRD) with prioritized functionalities and corresponding justification. 
• Develop the core positioning and messaging for the product.
• Evaluate the financial aspects of product development such as budgets, expenditures, research and development appropriations, return-on-investment and profit-loss projections
• Develop and execute product business plan by analyzing business development opportunities and monitoring market trends. Use sales forecasting and strategic planning to ensure sales and profitability of our products 
• Work with product engineering and account teams to define customer engagement plans
• Be an expert with respect to the competition including competitive analysis and positioning. Develop and drive competitive marketing campaigns to ensure product market share and profitability
• Collaborates cross-functionally on competitive selling, pricing, market development and field solutions
• Drive and develop use cases, marketing materials, sale collaterals and market communication plans including press releases, launch materials, customer presentations, and sales training materials 
• Formulate, direct and coordinate market communication activities and policies to promote our products through various channels
• Manage issues and escalations associated with ordering of product, systems and tools, and manufacturing supply
• Customer visits and meetings with up to 25-30% travel

Sr. Product Marketing Manager- PWC Job Requirements

Education
The candidate should have a minimum of a B.S. degree in Electrical Engineering, Computer Engineering and Physical Sciences or equivalent experience

Experience
To be successful in this role  you will have:

• 10 or more  years of experience in semiconductor industry
• 5 or more years’ experience in product marketing and product management with working knowledge in lithography, metrology, inspection and yield enhancements
• Experiences working with semiconductor customers worldwide
• Experiences in leading cross functional teams in global operations

• Have strong customer focus and broad industry connections
• Own customers.
• Be a customer expert and advocate.
• Leadership skills to influence, organize and lead across multiple functional organizations with ability to bring ideas and plans to desired results
• Ability to develop strong relationships with engineering, sales and field support organizations
• Strong problem solving and analytical skills
• Excellent written and verbal communication skills, in a multi-cultural environment
• Attention to details to ensure clear product defintion and performance to market plan

Sr. Product Marketing Manager- PWC Summary

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