EB (Elektrobit) is one of the main players in automotive infotainment software development. Infotainment systems are the one spot in the car, where all the different end-user workflows interact with the driver. The trend towards composing systems from 3rd party SW components emphasizes the need for well-structured Software Integration. Technology, Architecture, Processes, Tools and Automation have to be combined to create a reliable SW integration approach for premium Infotainment solutions.